Mike Barnicle on the "genius" marketing of Donald Trump

"If you're Donald Trump... why would you want to spend your own money and put biographical ads on TV when he has ‘us’ — he has the media,” commented Mike Barnicle about the “genius” marketing of Donald Trump as Republican presidential candidate. "The accessibility of Donald J. Trump was extraordinary at the inception of his campaign. People know who he is... and nobody has played the press better," says Barnicle on Morning Joe. Watch the MSNBC panel discussion with Hardball’s Chris Matthews about Trump’s ongoing popularity here.


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