Mike Barnicle on Ted Cruz's rise in support

On Morning Joe, as new Republican poll numbers show Senator Ted Cruz gaining on frontrunner Donald Trump, Mike Barnicle points out Cruz's use of psychological data and analytics as a big factor behind his rise in support. "They tell the Cruz worker walking up to a door how to speak to the person that will answer," says Mike on Cruz's campaign implementation of big data targeting. Watch the MSNBC conversation here on Ted Cruz's tactics here and read the Washington Post article on how the campaign profiles likely voters at http://wapo.st/1NYgFto.


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